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Agentic AI business operations team running product content and catalogue operations

Business Operations Run by Agentic AI

From product content to channel syndication, we run the volume so your marketing, merchandising and product teams can run the strategy.

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How It Works

Business operations run by agents, steered by your team

Business Ops is the daily volume behind your digital business: product launches, price changes, attribute fixes and syndication files. Most automation for this is a script that does one path and stops when a vendor sends the file in the wrong format. Our agents read the request, work out what to do, and keep going when something changes.

01

INTAKE

Agents parse requests from any channel into structured fields, validate completeness and reject incomplete submissions at source.

02

PROCESS

An orchestrator scores priority, predicts lead time and routes each task to the right specialist agent or pod.

03

EXECUTION

Specialist agents act directly in PIM, DAM, CMS and channel APIs under governed permissions and full audit trail.

04

VALIDATION

Agents check every record before release. Exceptions escalate to a human reviewer with context.

05

PUBLISH

Channel-specific formatting and release, then post-publish monitoring that feeds patterns back into the rule set.

Agents do not approve their own work. Anything outside the agreed rule set goes to a named reviewer on your side before it publishes.

Operating Model

An agentic layer between your teams and your systems

Our agents work inside your own CMS, PIM, DAM, commerce and ERP instances, with their own logins and their own audit trail. You do not buy a platform or move data to run this.

Diagram of the GSPANN agentic operations layer: the teams we operate alongside and the work we absorb sit above the Intake, Process, Execution, Validation and Publish agents, which work inside CMS, PIM/PXM, DAM, eCOM/ERP, marketing automation and analytics systems and publish to website, mobile app, marketplaces, distributor portals, retail media and AI answer engines.
Read it top to bottom. Your teams decide what to launch and how to position it. The agentic layer takes the execution volume beneath that decision and works directly in your systems of record. The layer does not decide what goes to market. It runs the decision once your team makes it.
VERTICALS

Business Ops scoped to your industry, your channels and your compliance rules

Each industry has its own content types, channels and compliance burden. Here is what we run in each.

Retail and eCommerce

Speed, conversion and peak readiness

  • Merchandising operations: Product drops, markdowns, assortment setup, pricing and promotion execution
  • Content operations: PDP and PLP copy, CMS publishing, DAM asset updates, localisation
  • Campaign operations: Campaign build, landing pages, promo banners, paid media tagging
  • Site and visual QA: Daily site verification, release validation, cross-device and browser QA
  • Search and discovery: Keyword coverage, facet and navigation setup, ranking drift monitoring

Channels:WebsiteMobile AppRetail MediaMarketplaces

CPG and Brands

Digital shelf presence and retailer compliance

  • Digital shelf syndication: PXM and retailer-specific content distribution across every channel partner
  • GDSN and PMDM support: Data model design, inheritance rules, taxonomy alignment, data cleanup
  • Retailer content compliance: Per-retailer attribute schemas, imagery specs and copy standards
  • Product discoverability: Search ranking, attribute completeness, category taxonomy optimisation
  • Regulatory content: Ingredient disclosures, QR labelling, traceability and sustainability data

Channels:Retailer PartnersMarketplacesBrand WebsiteRetail Media

Manufacturing and B2B

Technical accuracy and channel scale

  • Technical content operations: Spec sheets, datasheets, manuals and application notes from engineering source
  • Product data and attributes: Attribute creation, taxonomy governance, variant and configurator data
  • Distributor and marketplace ops: Portal onboarding, listing maintenance, channel-specific content variants
  • Sales enablement content: Catalogues, collateral, quote support material and CRM content governance
  • Certification and compliance: Declarations, certification documents and multi-market regulatory artifacts

Channels:Distributor PartnersDistributor PortalsBrand WebsitePrint and PDF Catalogues

Looking for a Business Operations Partner?

See how we can help you build an operations model that takes the volume off your team and runs to an agreed SLA.

OUR IMPACT

Proven results across business operations

Four figures from Business Ops engagements, and the metric set every engagement reports against monthly.

25%

Faster product launches

40%

Fewer content issues reaching production

35%

Cost savings on operational run rate

7x

QA coverage versus manual baseline

Metrics we report

  • Throughput: tasks delivered, intake volume and backlog age
  • Responsiveness: turnaround time at median and 90th percentile
  • Quality: first-time-right rate, escaped defects and rework hours
  • Unit economics: hours per task by type, cost per transaction
  • Automation coverage: share of activity executed by agents
  • Capability: independent execution and cover depth per task
INSIGHTS

Perspectives on business operations and agentic AI

Stay ahead with the latest trends and strategies in business operations.

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Anurag Gupta

Anurag Gupta

Contributor