Adobe® Campaign Classic allows marketers to orchestrate strategies across digital channels, such as websites, mobile apps, emails, SMS, point of sales, and other offline media, providing inbound and outbound cross-channel campaign management capabilities. It is easy to configure a campaign and run it; what is not easy is designing and executing a campaign that runs efficiently.    In this white paper, you learn:   How to improve campaign performance   How to make your campaigns highly scalable through automation   How to save time creating future campaigns by creating reusable components   How to personalize the customer experience   How to safeguard privacy and enhance security   A successful campaign brings personal value to your customers and facilitates a smooth purchase process. A good campaign should be relatively easy to build for the campaign creator, especially if you focus on developing reusable components. A well-executed campaign runs securely and protects customer privacy while maintaining the reputation of your company’s valuable domains.   Download this white paper and get started creating successful dynamic campaigns today!