<p>commercetools hosted its inaugural global conference, Elevate - The Global Commerce Summit, last week in Miami. The attendees were treated to hosted keynotes, panel discussions, developer training, networking and entertainment, roundtable conversations, breakthrough product innovations, announcements, and partnerships. </p> <p>Commerce is rapidly evolving, and at the forefront of this evolution is the drive to enhance customer experiences while ensuring trust and simplicity in the buying process. Here are key takeaways from the event that were ablaze with innovation and anticipation for the future of commerce.</p> <ul> <li><strong>Optimizing for a frictionless checkout</strong><br> <p>In a strategic move to amplify customer convenience and drive business growth, commercetools collaborated with PayPal to streamline the checkout process by allowing authenticated users a one-click experience. The integration of Fastlane by PayPal allows a one-click guest checkout experience designed to speed up the checkout process for consumers, allowing them to complete purchases with a single click without the need to remember usernames or passwords.</p> <p>“At commercetools, we prioritize customer empowerment by offering flexibility in provider and payment method choices, unlike some competitors who restrict consumers by locking them in with more narrow payment options," said Dirk Hoerig, CEO and Co-founder of commercetools. "With PayPal as a leading and trusted authority in commerce, our partnership aims to enhance shopping experiences and enable enterprises to capture greater wallet share." </p> <p>“To be successful in today’s hyper-competitive, constantly evolving market, businesses need the ability to provide their customers with seamless, secure commerce experiences,” said Frank Keller, EVP and General Manager, Large Enterprise & Merchant Platforms Group at PayPal. “As we aim to revolutionize commerce globally, our work with commercetools to bring Fastlane by PayPal to some of the world’s most renowned brands will help enterprises boost sales, attract new customers, and foster lasting loyalty.” </p></li> <li><strong>Accelerating B2B Innovation</strong><br> <p>According to Straits Research, the B2B commerce sector is expected to surge towards a projected $36 billion by 2031. Capitalizing on this lucrative market growth, commercetools aims to build on the success of its launch of commercetools Foundry for retailers by unveiling its latest innovation tailored for manufacturers.</p> <p>The new B2B-specific blueprint leverages commercetools composable commerce for B2B, frontend, and connect, offering a pre-composed solution that accelerates time to market. By streamlining implementation, commercetools empowers manufacturers to swiftly deploy modern, adaptable buying experiences, driving revenue growth while minimizing decision-making overhead. </p> <p><a href="https://www.gspann.com/resources/blogs/can-commercetools-foundry-be-the-answer-to-salesforce-commerce-cloud/">Read the blog to learn how you can migrate your Salesforce Commerce Cloud e-commerce website to commercetools Foundry.</a></p></li> <li><strong>Driving collaboration and composable commerce adoption through community</strong><br> <p>At Elevate, commercetools announced commercetools Community – a new user community aimed at fostering enhanced support and transparent communication throughout the adoption of composable commerce and its successful journey.</p> <p>The new platform enables customers, prospects, and partners to access resources for seamless implementation, seek assistance, network with peers, exchange insights, co-create ideas, and provide feedback, ensuring a continued collaborative environment for innovation and success. </p> <p>“At commercetools, we’re dedicated to showing our community that commercetools is more than just their commerce vendor, we’re a strategic partner and are just as invested in their success as they are. Our team, across departments, can be a project manager, support engineer, advisor, or friend on any given day,” said Hauke Rahm, Vice President of Customer Success at commercetools. “With this new user community, we hope to open up the channels of communication even more to help drive greater results and collaboration.” </p></li></ul> <p><strong>GSPANN’s Participation as a Silver Sponsor</strong></p> <p>As a silver partner to commercetools, GSPANN showcased how our experts helped many leading companies migrate to composable commerce. We shared our learnings and solutions that have helped many brands dynamically tailor and scale shopping experiences across markets.</p>