<p>The client distributes its products through a multi-level marketing model. They hire independent sales consultants that connect with potential preferred customers (PCs) via social media or in-person meetings. The PCs eventually buy and resell the products to the end customers. They place a certain amount of order every 60 days on the client’s e-commerce portal, which forms a major part of the client’s sales.</p> <p>The client was using Splunk to monitor various e-commerce applications. However, these applications generated alerts via email that were difficult to monitor. Similarly, the Splunk dashboard had many screens that required monitoring by the Network Operations Center (NOC) L1 team.</p> <ul> <li>The email-based alerts, generated by applications on Splunk, were not prioritized in terms of criticality.</li> <li>The NOC L1 team was unable to determine the right course of action for these alerts since there were no documented guidelines for in-response actions required by the team.</li> <li>Monitoring multiple Splunk dashboard screens was a cumbersome and cost-intensive task as it utilized paid features of the New Relic browser.</li> </ul>